MOVE YOUR BOOK FORWARD FAST WITH A FOCUSED POWERHOUR SESSION
From Chaos to Clarity: Structure Your Book in 5 Steps
Create a clear, professional book structure that turns your expertise into a coherent, compelling reader experience
Organise Your Book Content in 5 Steps
You already know you’ve got a book in you.
The question is - which one?
If you’re like most consultants and coaches I work with, you’ve got too many possible ideas floating around - or you’re unsure which direction will actually help your business grow.
You might be wondering:
“Which idea will help me stand out in a crowded market?”
“What kind of book will attract the right clients and opportunities?”
“How do I know my concept will actually sell - not just sound good in theory?”
That’s exactly what we’ll pin down together in this focused 1-hour session.
Let’s find your book’s winning concept - the one that grows your business and your reputation
In your Turn Your Expertise into a Marketable Book Concept session, we’ll unpack your ideas, your audience and your goals and shape them into a single, powerful concept that connects with the right readers and drives your business forward.
By the end of the hour, you’ll have:
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A clear, validated book concept that plays to your strengths
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A defined target reader and their specific challenge
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A crisp positioning statement and working title
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The confidence to move forward knowing you’ve chosen the right book to write
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Here’s how we’ll do it
Step 1: Clarify your goals
First we’ll look at where you want your business to go next and how your book can help you get there. Having a clear goal or outcome for your book makes it easier to choose what to write about and how to write about it. It makes the whole project more purposeful and easier to invest in.
Step 2: Identify your core message
We’ll dig into your offers and identify which product or service you want your book to generate leads for - I call this your Destination Product. Knowing what it is will help you frame your core message and the expertise insights, methods and ideas that set you apart.
Step 3: Explore your USP
We’ll shape two or three possible USPs or Unique Sales Points for your book - basically your angle on the topic or what makes your book different and desirable for your reader. Getting this straight will help you focus your content on the right topics and key points.
Step 4: Check it's the right concept
We’ll test your concpet - or concepts if you have more than one - for impact, relevant and fit so we can refine it into the strongest and most compelling concept. We'll also come up with a book spec, working title and cover ideas, so you have complete picture of how your finished book will look and feel.
Step 5: Set out your next steps
This is just the beginning! You’ll leave the PowerHour with a one-page Book Concept Summary and a clear plan for what to do next to get your book written.
This is for you if…
You’ve got more than one book idea and can’t decide which one to write.
You want your book to attract clients and customers, not just readers.
You’re serious about writing a book that enhances your credibility and influence.
You’re ready to make a decision and move forward with clarity.
How having a clear concept will move your book forward
You'll leave this session with a clear vision of your book and a plan for moving foward to the next steps, rather than sitting in an endless holding position with nothing changing for weeks on end.
By the end of the hour, you’ll have:
✅ A clear, validated book concept that plays to your strengths
✅ A defined target reader and their specific challenge
✅ A crisp positioning statement and working title
✅ The confidence to move forward knowing you’ve chosen the right book to write
Stop running round in circles and get clear on your core book concept
What my clients say about working with me
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Your investment
The Core Session – £99
A focused 60-minute one-to-one session, plus your personalised Book Concept Summary and session recording.
The Premium Deep Dive – £149
Everything in the core package plus:
- A short pre-session questionnaire so we can dive straight in
- A 30-minute follow-up call within two weeks to refine your concept further
“This is your chance to speak directly to your clients, so let's get personal. Why are you passionate about this work? What do you love about your clients? Why should they trust you? A personal promise and guarantee can help reassure clients that they are making the right choice."
Deborah
Need help?
Drop me a message at hello@getitwritten.co.uk with any questions you have.
Get It Written · 2025